Corporate Communication
Communication
Mechanism and mode of Action (MoA)animations, mechanism of disease (MoD) animations
BluemotionMedical combines stunning 3D animations and scientifically accurate storytelling to visualize drug
activity at the molecular level and bring microscopic events to life. Crafting drug MoA animations we provide a
clear understanding of the science behind a drug and its mechanism of action, that would otherwise be
challenging to understand through static images or descriptions alone.
Animation is an accessible and inclusive way to engage a wider audience, while inducing a stronger
connection to the scientific material you wish to convey. This storytelling approach is therefore the most
effective at leaving a lasting impression on how your drug can address unmet medical needs. offre infatti
numerosi vantaggi:
illustrate how a drug works
within the bodydescribe molecular changes
focus on the physiological
stagesexplain how a drug interrupts
the diseasevisualize drug activity at the
molecular levelexplain how a drug interrupts
the diseasereach a variety of stakeholders
in the therapeutic areaunderstanding of the science
behind a drug
Drug MoA Animations
Medical animations that illustrate how a drug works within the body are a valuable tool for pharma, biotech,
and medical companies. This kind of animation is called a MoA animation – where MoA can stand for
Mechanism of Action or Mode of Action. Mechanism of action refers to the specific targets that a drug
binds to in order to trigger molecular changes. Mode of action, on the other hand, refers more generally to
the physiological impact of a drug on the body. Either type of MoA animation are sought after in the
pharmaceutical industry as a visual aid for internal and external training for a variety of audiences, investor
relations, and marketing endeavors at product launch.
Drug MoA Animations
Medical animations that illustrate how a drug works within the body are a valuable tool for pharma, biotech,
and medical companies. This kind of animation is called a MoA animation – where MoA can stand for
Mechanism of Action or Mode of Action. Mechanism of action refers to the specific targets that a drug
binds to in order to trigger molecular changes. Mode of action, on the other hand, refers more generally to
the physiological impact of a drug on the body. Either type of MoA animation are sought after in the
pharmaceutical industry as a visual aid for internal and external training for a variety of audiences, investor
relations, and marketing endeavors at product launch.
Who Can Use a MoA?
• Medical affairs teams. Animation content can be utilized for disease state awareness on digital
channels as well as in-person events.
• Investors. Animation provides a valuable tool for presenting the mechanism of action of a potential
drug candidate to stakeholders, collaborators, and regulatory authorities.
• Sales representatives in the field. MoA animations are a digital training tool that reinforces key scientific
content and boosts sales.
• Marketing teams Animations are eye-catching tools that can be adapted to different platforms such as
websites and social media. Integrating a drug MoA video into your digital presence is sure to promote
brand awareness and stakeholder engagement.
• Corporate communications teams. Animation assets can be adapted to create engaging content for
conferences, events, and press releases when key findings are made.
• Healthcare professional. An MoA animation increases the understanding of how a drug can be an
effective treatment for different indications
• Patients. MoA animations aid patient understanding of a treatment, allowing them to make informed
medical decisions.
