Fidia

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The primary communication goal was to introduce the new treatment that combines hyaluronic acid and collagenase. It addresses acute and chronic wounds with non-viable tissue and boasts a dual action: it removes necrotic tissue and stimulates the healing process by promoting new tissue growth and re-epithelialization.

The most ambitious objective was to illustrate its complex mechanism of action, making it understandable to everyone. The treatment works by penetrating the wound bed and breaking down the collagen fibers that anchor necrotic tissue. These smaller fragments are then easily removed, while the hyaluronic acid simultaneously boosts fibroblast proliferation, growth factor secretion, and new collagen formation, accelerating the development of granulation tissue.

BluemotionMedical successfully translated all of this into an exceptional scientific storytelling. The result is a video featuring a visually stunning mechanism of action that scientifically and precisely illustrates how this active ingredient functions. This film perfectly conveys both the treatment's benefits and its entire process of action.