Guna

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The physiological reduction of collagen at the articular level can severely compromise quality of life, leading to pain and limitations that may progress to disability and impaired working capacity. This deterioration can affect the skin, tendons, joint capsules, ligaments, cartilage, muscles, bones, and the extracellular matrix. Collagen replacement via intra- or extra-articular injections represents a valid therapeutic approach for preventing or treating these conditions.

GUNA medical devices are formulated with collagen and are specifically engineered to enhance collagen fibre alignment and optimise their respective mechanisms of action. Their targeted action on the restoration and improvement of collagen structures supports the recovery of joint functionality, the reduction of pain, and the overall enhancement of patient quality of life.

BluemotionMedical has rendered these complex scientific concepts accessible and understandable. Through an elegant, precise, and innovative medical storytelling approach, which included anatomical animations and 3D representations of molecular mechanisms of action, the treatments themselves were also visualised. The result is a unique, clear, scientifically rigorous, and visually exceptional narrative—an emotional and institutional video that conveys GUNA's mission: to unite scientific rigour with a humanistic vision of health.