Gilead

To support the launch of a new antifungal treatment, we produced a 3D video designed to explain the drug’s mechanism of action in a clear, engaging way. Our goal was to turn complex science into immediate visual storytelling, useful for both healthcare professionals and patients.

Objectives

• Educate: provide a detailed, accurate visual explanation of the mechanism of action, helping physicians and pharmacists better understand how the product works.

• Promote: use the video as a launch marketing asset to increase visibility and awareness, strengthening Ambisome brand recognition within the pharmaceutical space.

Agency: VML