Polifarma

The communication project aimed at the general public sought to clearly and scientifically convey the main symptoms of Irritable Bowel Syndrome (IBS) and its most frequently associated causes, with a particular focus on the action of the active ingredient.

The latter exerts a mechanical barrier effect on the intestinal mucosa through a specific formulation, contributing to inflammation modulation and the reduction of related symptoms. The drug is depicted as a film-forming agent that adheres to the surface of the intestinal mucosa, enhancing its protective function and limiting interaction with irritating agents.

The 3D animation, developed with a scientific approach, facilitates the understanding of the underlying pathophysiological mechanisms, making the content accessible to a broad audience, including healthcare professionals and patients. The video created for Polifarma illustrates the hallmark symptoms of IBS and clearly and consistently visualizes the protective effect of the active ingredient, with particular emphasis on its role in strengthening the mucosal barrier.

Added Value:

✔ Visual Education and Clarity: The video simplifies and explains the treatment process, helping to understand how the drug improves quality of life.

✔ Flexible Use: Ideal for clinical presentations, patient education materials, and marketing campaigns.

✔ Emotional and Scientific Approach: Combines scientific rigor with emotional appeal, enhancing engagement.